STRATEGIC PLAN

Strategic Plan


Australian Limousin Breeder’s Society

Strategic Plan

MAY 2021

Vision

To be a trusted and desired source of genetics to deliver rapid growth, high yield and quality beef in an efficient and sustainable way.

Mission

To advance, advocate and administer the Limousin breed by:

  • Enhancing the marketability and market recognition of Limousin
  • Promoting the role of Limousin in innovative beef businesses
  • Supporting, enabling and informing members.

Core Values

  • Determined and focused in pursuing our vision.
  • Honest, transparent and collaborative in building relationships with fellow members, stakeholders and our customers.
  • Socially responsible in terms of environmental sustainability and animal welfare.
  • Caring and empathetic
  • Innovative in all aspects of our business
  • Adaptable to changing business and environmental circumstances.
2021 Strategic Plan
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