Introductory Note from our Breed Development & Business Manager – Jonathan Faris

Hello to all the members of the Australian Limousin Breeders Society! I am very excited to be joining an established and progressive breed society and look forward to commencing with the society on the 1st May. A favourable change in seasonal conditions throughout large tracts of the eastern states coupled with historically strong cattle prices (albeit softening), suggest a positive outlook for the beef industry as a whole.

Just to give you a brief background on who I am….

In the next few weeks, I will be looking to relocate to Tamworth (NSW) which will be close to the society headquarters and centrally located to the members in NSW, Victoria and Qld. This will also be close to my family farming operation, having being raised on the NW slopes and plains of NSW (Narrabri and Wee Waa districts), on a mixed beef cattle and farming enterprise where I developed a solid  grounding in both stud and commercial cattle enterprises, as well as dryland and flood irrigation farming.

I attended the Emerald Agricultural College (Qld) in 1994 and 1995, specialising in beef cattle productionbefore returning back to the family operation in NSW where I largely managed my family Droughtmaster stud and commercial breeding enterprise. During this time, I was a member of the Roma Tropical Breeds sale committee and I have shown stud Droughtmasters at the EKKA, Sydney Royal Easter, Tamworth, Narrabri and Wee Waa shows. I was an Associate Judge for the Droughtmaster breed at Beef 1997 (Rockhampton) and Farmfest feature show 1999 (Oakey Qld) and a full judge for the Simmental breed in Esk 2002(Qld).

In 2000, I decided to expand my horizons and attended UNE and UQ (Brisbane) where I graduated onhealthy lasix with a Diploma in International Business and a Masters of Business Administration (MBA). Subsequently, I used these qualifications coupled with my rural background as a launch pad to enter into agribusiness banking of which I have now been for the last 15 years. However, I am now excited to ‘get back to my roots’ so to speak and return back to the beef industry boots and all.

That is enough about me at this stage. What I do want to stress is that I believe this is an exciting time for the Australian Limousin Breeders membership. Not only is there a strong membership base who are passionate about the Limousin breed, there is also so much potential for the breed to flourish with new members in different geographic locations.

Equally as exciting is the huge growth opportunity to promote the breed from a commercial perspective. Given the breeds well known carcase attributes, especially with the promise of the potential introduction of DEXA technology being spearheaded by the MLA, Limousin bull breeders will be able to target commercial operators who have a focus on being rewarded on an objective carcase based level. This will arguably allow commercial breeders and traders a better return for the article they produce, in turn creating more demand for Limousin genetics!

It is my aim to visit members over the next few months as I make my way around Australia and New Zealand and to see how I can create VALUE for YOU and your stud enterprise. I look forward to engaging with our younger members and also reaching out to all levels of the beef supply chain.

Until May the 1st, take care,

Jonathan Faris