STRATEGIC PLAN
Strategic Plan
ABOUT THE BREED
Origin of the Breed
Certified Limousin Beef
Characteristics of the Breed
Commercial Use Of Breed
Western Australian Limousin cross leads the way in feedlot performance
Limousin cross leads the way in carcase yield
Limousins produce ideal vealers in South Australia
Commercial Limousins meet the weaner market in Western Victoria
Limousins add profit to Central Queensland herd
Limousins create options in Brahman herd
Limousin maternal genetics plays key role at Biggenden
The Limousin Difference
Lim-Flex
Strategic Plan
Australian Limousin Breeder’s Society
Strategic Plan
MAY 2021
Vision
To be a trusted and desired source of genetics to deliver rapid growth, high yield and quality beef in an efficient and sustainable way.
Mission
To advance, advocate and administer the Limousin breed by:
- Enhancing the marketability and market recognition of Limousin
- Promoting the role of Limousin in innovative beef businesses
- Supporting, enabling and informing members.
Core Values
- Determined and focused in pursuing our vision.
- Honest, transparent and collaborative in building relationships with fellow members, stakeholders and our customers.
- Socially responsible in terms of environmental sustainability and animal welfare.
- Caring and empathetic
- Innovative in all aspects of our business
- Adaptable to changing business and environmental circumstances.
